Fast Food Nation by Eric Schlosser
Introduction:
In the Cheyenne Mountains there is an isolated military/intelligence base that centers on our nation’s security as well as the rest of the world. Despite it being very remote, the main source of food comes from “accessible” fast food restaurants in the general area. This is one of several examples in this book about our culture and how it connects to the fast food industry. I will talk about the civilization of the American culture and how our history and success as a country seemingly culminates in the fast food restaurants we so deeply rely on. I will also focus on our ever shifting need for sleeker more innovative machinery and its evolution and the keys to success that these corporate giants followed.
“And should Armageddon come, should a foreign enemy someday shower the United States with nuclear warheads, laying waste to the whole continent, entombed within Cheyenne Mountain, along with the high-tech marvels, the pale blue jumpsuits, comic books, bibles, future archeologists may find other clues to the nature of our civilization- Big King wrappers, hardened crusts of Cheesy Bread, Barbeque Wing bones, and the red, white, and blue of a dominos pizza box.”
- How long did it take for you to ask yourself what am I eating, why am I eating it and how did it get here?
- What made you choose the Cheyenne Mountains as a focus in the introduction?
- What other locations did you consider focusing on?
Chapter 1:
Around 1945, Carl N. Karcher who could be considered one of the United States founding fathers of fast food was just kick starting his fast food business. Around this time many other fast food restaurants were just opening up and starting to become well known. Not only did this ideology of starting up a nice family restaurant sweep the more western parts of the nation, it came with the new era of “modern transportation”, including cars and buses. These changes soon became our new American culture and gradually made its ascent to becoming the more common way of life in the United States.
“The McDonalds brothers’ Speedee Service System revolutionized the restaurant business. An ad of theirs seeking franchisees later spelled out the benefits of the system: “Imagine- No Carhops- No Waitresses- No Dishwashers- No Bus Boys- The McDonald’s system is Self-service!””
- How do you feel your life was affected as a child when the fast food business started expanding?
- Seeing the evolution of the fast food industry must have raised some sort of questions like why are they making this financial move or releasing this type of product.
Chapter 2:
Will focus more on the socioeconomic aspect of the fast food franchise and how its primary targets are children who according to several studies are very easily influenced by the TV that they watch daily and are more susceptible to the lies of the media. Not only are children lured to these restaurants by promises of toys and bright colors, low income families from the mid 1900’s to present day are also brought in by the cheap prices and good tastes. Not only are these constant goals for the companies to reach, they are basic standards for manipulating the public and exploiting the innocence of the children by showing then cartoon characters that eat these foods and act certain ways. An example is Ronald McDonald and the reasons why he was created. During the time when the McDonald’s franchise was doing well but needed to broaden its reach, Ronald and the rest of the McDonalds gang was created in hopes of reeling in kids of certain age groups as well as catching the attention of the rebelling teenagers at this time.
“The bulk of advertising directed at children today has an immediate goal. “It’s not just getting kids to whine,” one marketer explained in Selling to Kids, “It’s giving
them a specific reason to ask for the product.””
- What do you think the fast food corporations would be today without the help of marketing to children and audiences of younger ages?
- Do you have any specific memories of Ronald McDonald or other mascots for restaurants?
- If so, what do you relate them to?
Chapter 3:
Takes a deeper look into the people working at the restaurant. Teenagers are a more common decision when hiring new employees because they come cheaper and are basically inexperienced enough to be taken advantage of. Not only are the majority of students that come from low income families working in fast food restaurants, it is becoming a rite of passage in the American culture. This chapter focuses on what I believe is the overworking of innocent students and the unjust treatment and conditions they are forced to work under. Not only do these jobs physically and mentally tire these students, it often puts them in danger of robberies committed most frequently by disgruntled employees.
“Did somebody say McUnion?” “Not if they want to keep their McJob.”
- Were you ever working in a fast food restaurant? Or did you come close?
- In the process of interviewing workers, was anyone reluctant in answering your questions?